Strategy is about making choices. The outcome of this is a shared understanding of where the organization is heading, after careful consideration of the environment as well as the strengths, weaknesses, and resources of the organization.

Who should attend?

  • CEOs, MDs, Directors and Senior Management
  • Founders and Entrepreneurs
  • Strategy Heads, Business Heads and Business & Strategy Consultants
  • CMOs, Key Marketing Professionals
  • Chief Digital Officers, Digital Marketing Professionals
  • Intrapreneurs and Startups
  • Private Equity and Venture Capitalists


June 22, 2018 | Mumbai
Session I What is Strategy? What is Marketing?

A discussion on what is strategy and why it is so challenging for companies to clearly articulate it, especially in an analytical and succinct manner. Best practice examples from companies such as Apple, Facebook, and Google will be presented.

This will be followed by a discussion of what is marketing, the instructor’s 3V model, and how it relates to strategy using diverse case studies from various industries including Airlines, Pharma, and Automobiles.

Session IIStrategy case study of Walmart USA

Understanding the strategy and success of Walmart in USA. How it’s growth options took it to emerging markets and the current online threat from Amazon. An in-depth examination of the marketing, operations, human resources, and financial models underpinning the strategy.

Session III Future of Flipkart / Walmart in India

Wrap up of Walmart case with a participant group work on their analysis of the future of Flipkart / Walmart in India.

Session IV Value Merchants

The unique model of B2B marketing based on the book Value Merchants which is how does one document and demonstrate value to B2B customers in monetary terms. The session will include best practice examples from numerous companies.

Session – V Living a Boardroom Battle

The story about the ouster of Cyrus Mistry as Chairman of Tata Sons and the lessons it holds for the role of promoters, board of directors and management in India


Dr. Nirmalya Kumar is Lee Kong Chian Professor of Marketing at Singapore Management University and Distinguished Fellow at INSEAD Emerging Markets Institute.



  • Offered Price +18% GST
  • Total number of seats
  • Reserved seats
  • Table with Company’s branding
  • Dedicated registration desk
  • Attendee details for networking opportunity

    Individual Ticket

  • INR 40,000
  • 1
  • -
  • -
  • -
  • -

    VIP Table

  • INR 2,38,000
  • 7
  • Front row
  • Yes
  • Yes
  • Yes

    Diamond Table

  • INR 1,76,000
  • 5
  • Second row
  • Yes
  • Yes
  • Yes

    Gold Table

  • INR 1,08,000
  • 3
  • Third row
  • -
  • Yes
  • -

For any query, please reach us at training@vccircle.com, +91-9560888566 / +91-120-4171111

Cancellation Policy:

Refund and Substitution Policy (Differ from one programme to other, please read carefully):

No refunds will be granted for cancellations made within 15 days of the workshop. Those delegates, who have confirmed and do not attend, are liable to pay the full course fee and no refunds will be granted. Cancellation fee of 50% will be applicable 30 days prior to the workshop.
Cancellation fee of 25% will be applicable up to 45 days prior to the workshop.
Company reserves the right to amend content, expert, policy, venue & date(s) of the workshop.
Participants will be refunded the registration fee in full in case the workshop gets cancelled.
In case of refunds or cancellation mentioned above - the inward and outward Forex transaction cost (s) and currency fluctuation differential will be charged while accounting for the refund.
Company assumes no liability for any costs including transportation, hotel reservations or any other costs incurred by participants in the event of cancellation.

Substitution Policy:

Substitutions within a company are permitted through the workshop/training date, request must be by email to training@vccircle.com